Google Mobile Click-To-Call Ads Goes Live

Two days ago Google announced that they are launching a new type of ad unit that allows advertisers to add Click-To-Call functionality in their Mobile Ad Units. This opens all kinds of doors for advertisers to take advantage of mobile–specifically, the types of queries that inherently lead to offline transactions quickly (i.e. gas stations, movies, etc.)

Due to the fact that these ad types are limited to just mobile, you can imagine nearly all the advertisers interested in this offering would be local advertisers in one way or another. The most intriguing thing about this announcement, however, is how Google is actually using the click-to-call action in these ads.

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