Archive for the ‘Local’ Category

Yelp Pushing 30 Million. What’s next?

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By Steve Espinosa | Feb 08th, 2010 | Local, Strategy |

Yelp announced that they hit over 29 Million Uniques per month in January and don’t have any plans to stop growing with their new $25 Million round. The company turned down an offer to be bought by Google not long ago, which will probably crank up M&A activity in the industry this year. On top of all this they have passed 9 Million Reviews on the site, which is the most any local search site has. So the big question is, who can compete with Yelp? Everyone.

Google Mobile Click-To-Call Ads Goes Live

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By Steve Espinosa | Jan 06th, 2010 | Local, SEM/SEO |

Google ventures into the Pay Per Call market and innovates itself around having to use call tracking number to do so.

The Strategy for Facebook and Local

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By Steve Espinosa | Jun 14th, 2009 | Local |

Facebook could quickly take a large share of the SMB market that is currently advertising online and rope in some first time online marketers if they just do a couple things different.

Twitter Local Strategy

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By Steve Espinosa | Apr 18th, 2009 | Local |

One of the first articles that talked about the intersection of local and twitter. How much can Twitter really be worth to Twitter?