Comments on: The Strategy for Facebook and Local http://stephenespinosa.com/the-strategy-for-facebook-and-local/ Fri, 25 Jun 2010 15:43:56 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Bryan Bliss http://stephenespinosa.com/the-strategy-for-facebook-and-local/comment-page-1/#comment-11 Bryan Bliss Wed, 27 Jan 2010 16:42:27 +0000 http://stephenespinosa.com/?p=10#comment-11 Steve, thanks and though I agree with David above Brilliant post, I had to temper my enthusiasm. Just because they should, they could, and wouldnt it be cool if they did, this is still more "What if" than "How to". translating the data of huge volume to be applicable for the little guy would definitely be cool and now im thinking why HAVENT facebook and Google done this yet? True Google does have a fair amount of instruction, data and tutorials to help the smaller advertiser along, but most still feel pretty confused when trying to implement the platform. I see More local on facebook recently but maybe thats just because ive been more alert looking for it. Still most of the local advertisers on fb are wasting their spend by failing to use the geotagteting and demographic targeting that IS available. (lately Ive seen realtors hawking locations in states 1000 miles away, dentists too) I do differ on the idea that the small budget advertiser doesent know their demographic as well as the big guns. most often the big guns have such scatter gun product lines they aim for diversity while most of the small businesses I work with know their ideal customer very well, especially if pressed to really identify and describe them. Still your point is valid that the data facebook (and google ) has would be even more valuable if it was more clearly shared with the advertisers for optimal targeting and testing. thanks for your insight, im glad i followed Davids link over here. thanks and take care, Bryan Bliss ps. also glad to find another Sox fan on twitter ;) Steve,
thanks and though I agree with David above Brilliant post, I had to temper my enthusiasm.
Just because they should, they could, and wouldnt it be cool if they did, this is still more “What if” than “How to”.
translating the data of huge volume to be applicable for the little guy would definitely be cool and now im thinking why HAVENT facebook and Google done this yet?
True Google does have a fair amount of instruction, data and tutorials to help the smaller advertiser along, but most still feel pretty confused when trying to implement the platform.

I see More local on facebook recently but maybe thats just because ive been more alert looking for it.
Still most of the local advertisers on fb are wasting their spend by failing to use the geotagteting and demographic targeting that IS available.
(lately Ive seen realtors hawking locations in states 1000 miles away, dentists too)

I do differ on the idea that the small budget advertiser doesent know their demographic as well as the big guns.
most often the big guns have such scatter gun product lines they aim for diversity while most of the small businesses I work with know their ideal customer very well, especially if pressed to really identify and describe them.
Still your point is valid that the data facebook (and google ) has would be even more valuable if it was more clearly shared with the advertisers for optimal targeting and testing.
thanks for your insight, im glad i followed Davids link over here.
thanks and take care,
Bryan Bliss

ps. also glad to find another Sox fan on twitter ;)

]]> By: The Strategy for Facebook and Local « Stephen Espinosa | Drakz Free Online Service http://stephenespinosa.com/the-strategy-for-facebook-and-local/comment-page-1/#comment-8 The Strategy for Facebook and Local « Stephen Espinosa | Drakz Free Online Service Sun, 17 Jan 2010 19:34:09 +0000 http://stephenespinosa.com/?p=10#comment-8 [...] post: The Strategy for Facebook and Local « Stephen Espinosa Share and [...] [...] post: The Strategy for Facebook and Local « Stephen Espinosa Share and [...]

]]> By: David Mihm http://stephenespinosa.com/the-strategy-for-facebook-and-local/comment-page-1/#comment-2 David Mihm Tue, 05 Jan 2010 21:10:51 +0000 http://stephenespinosa.com/?p=10#comment-2 Brilliant post, Steve. It would be nice to see FB step into Local, and especially as an easy self-service advertising play for SMB's as you suggest. Brilliant post, Steve. It would be nice to see FB step into Local, and especially as an easy self-service advertising play for SMB’s as you suggest.

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